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Our latest blog posts
Meet The Pro Collect
The Journey Earlier this year, our Managing Director and Head Educator travelled to Italy to attend the world renowned Cosmoprof Exhibition, one of the beauty industry's leading international events. During...
Willow: The Second Chapter
Our Founding Mission Willow was established in 2017 during a time of major evolution within the nail industry, as e-file education, technique and professional standards continued to grow. From the...
The Ultimate Guide To E-File Education
In this post we deep dive into Willow Academy e-file courses.
This Is Not a Drill: Why You Will Never Catch Us Using The Term Nail Drill
This Is Not A Drill: We Call It An E-file And You Should Too! If you’ve ever typed nail drill into Google, you’re definitely not alone. It’s one of the...
What's your vibe - The E-file Pause is back...
What's your vibe? The E-file Pause is back- now in 3 aesthetic shades There are certain nail tools in the industry that become more than just equipment. They become essentials...